I just realised I totally forgot to post this on here. This is a short piece I wrote in October 2012 for RBMA magazine, right around the time I properly began the book’s research work.
The idea was simple, following chats with Poirier, Daddy Kev and Kutmah I wanted to highlight five parties I felt were influential in this evolution I’m looking at. As touched on in the talks and some previous posts, while the internet and Myspace proved crucial in bringing people together and breaking down geographical boundaries, the movement that happened in the late 00s wasn’t simply a virtual one. It also involved people breaking through the laptop screens and connecting in person.
From Sketchbook, which is the earliest party, to Deviation in London, these five parties have all played a hand in pushing the evolution forward, giving space to artists to do their thing and a place for people to come and seek the ‘new’. They are: Sketchbook, Low End Theory, Turbo Crunk, Ballers Social Club and Deviation.
In fact I’ve just remembered it was this article which triggered Teki to contact me for a chat!
Starting in 2004 in Los Angeles, a string of parties – spanning four countries and two continents – would become central in providing foundations for a new generation of producers and artists that passed through their doors. They evangelised a new aesthetic that celebrated the evolution of instrumental hip hop in its various forms, from weeded head nod to shameless club fun and everything in between. You didn’t need a name for the sound, you just needed to be there.